August 4, 2005
Advertising spending is up for rest of 2005!
Heading into the busy fall advertising season, many b-to-b marketers are planning to increase budgets and launch new campaigns to promote new products, services or positionings. "We are seeing a lot of movement toward the branding side, not just product advertising," Gangi said. "There is more confidence to do more brand communications as the economy improves."
B2B.com article by Kate Maddox.