Sierra Trading gets rich!
In this month's issue of Multichannel Merchant, columnist Heather Retzlaff explores the reasons behind the success of Sierra Trading's online web site. What's amazing: adding zoom and color swatch technology to their online store, they increased online sales by 30% and overall revenue by 25% in 2005.
Billups Design has been doing zoom with directional and color swapping technology for every product offered online for Mark Shale since 2004, turning markshale.com into the company's largest volume store anywhere in the United States.
Why don't online marketers employ rich media technology on their web sites? Perceptions haven't caught up with statistical reality, perhaps. The management at Sierra Trading tells the story best:
"We never really embraced the Web to a great extent. We were kind of afraid of it. It was like a wild animal out there," says Mark Richardson.
But with 60% of the company's sales now coming via the Web, he adds, "why fight it?"
Billups Design offers this technology at rates below our competitors. Call a representative at 312.399.7567 to find out how you can use rich media on your ecommerce site to increase sales revenue now.