The Stairwell

Society relies on the process of design to give everything purpose, clarity, and organization, so it's natural that we must have effective design. Everything from an installation manual to a web site require design that is correct, otherwise bad things can and often do happen.

Here's why all this matters, along with the answer to "What is Creative?"

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Always keeping an eye on what Jakob Nielsen's up to, we thought it helpful to post his annual Top 10 mistakes for the year that was.

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I love these t-shirts:
Busted Tees

Congratulations to the attorneys at Torshen, Slobig, Dragutinovich & Axel, Ltd. torshen.com is now live.

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If you've got five minutes, this video used by Hallmark Corporation a few years back, will not only make you laugh, but it might also inspire you to think of ways your corporate culture can be defined and elevated by creatives in multimedia.


ShoeBox Corporate Video.

The Stairwell is proud to introduce our guest columnist for the month of November:

Lawrence Stopa, President, E-Power Marketing

Online marketers have long known that search engines generate traffic from target audiences who are well motivated to take action. Few marketing strategies attract audiences ready to take action like the results of search engine marketing.

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Favicons, those custom little icons that appear in a browser's url address window, have been around for a while. And they do serve a purpose. Then why are some of the biggest web site operations in the country doing them badly, or worse, not at all?

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According to Forester Research, this upcoming holiday season promises to be joyful for online retailers.

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