Cool breakthroughs in interactive branding and display
Review by Jm. Mayol, Billups Design Creative.
Check out this collaboration of some of the most notable creative people in the industry. Infiniti, a division of Nissan North America commissioned The George P. Johnson Company to create an entirely unique, human size interactive installation to showcase their brand's philosophy and how design was manifest in Infiniti vehicles.
The installation consists of three 8’ high by 3.5 ’ wide panes of mirrored glass placed side by side, each displaying rear-projected content from a high-lumen projector. A user standing in front of the mirrors has the unusual sensation of seeing their reflection and the projected content simultaneously.
Sensors embedded in the structure above each pane register when a user reaches out to a “hot spot,†allowing users to navigate the projected content without ever needing to touch the “screen†or press a “button.†This combined with scale of the system, and the projected image being captured on the inside surface of the glass creates a unique spatial experience where the content appears organically before the viewer. An additional sensor recognizes when a user approaches and automatically activates the mirror to welcome the visitor.
Credits:
The George P. Johnson Company
madein.la
Commotion
The Designory
MindFlood
