Custom-designed emails push retail and grow subscriber lists
A client of Billups Design recently reported an interesting statistic to us which we'd like to share with anyone currently using mass email campaigns.
The client had been employing a templated email to send to their subscriber list of over 30,000. He did this up until last month. Then, upon review and recommendation form us, he switched to a custom-designed email promotion. What we found was that he averaged about 12-15 'unsubscribe' requests with the templated version, and only 1 for the better designed, multi-promotional version. Wow. Makes you think.
The lesson here is that your subscribers may be responding to your template-designed, automated emails less than you'd like. Further, many more actually request they be removed from your subscriber list. Another way to put it is - people don't stand in front of talking robots for very long.
But don't worry. It's not your fault. The emphasis has been over the last few years to focus on email efficiencies - both time and cost. Departments have been created inside larger companies to pursue this dual-headed utopia. Startup companies also built their business model on this plan - and sold a lot of packages. So, if template-generated emails with automated delivery are so effective, why are these same people adding new wall-paper designs to their template selections at a dizzying rate? Perhaps because response just isn't stacking up with this system.
What I'm saying is this: When a company invests a few extra man-hours into a multi-faceted promotion and couples it with fresh designs they'll likely experience better response and a growing subscriber list. Rounding out the metaphor - people will listen to interesting people all day long.
And custom email design humanizes the entire communication and amplifies your promotional message in ways mere pre-fab layouts and gauche wall-paper just can't. Doesn't mean we don't believe in efficencies of time and cost - in fact,