The Stairwell

Helpful guide for evaluating web sites

We just finished this for a group of clients a few weeks back who wanted some way (apart from stats) to measure their own site's strengths and weakenesses. So here's what we came up with. Though we'd been practicing these principles for years, we were happy to have a good reason to put them into one concise document.

Seven little words if you're in a hurry.

-Brand
-Message
-Organization
-Utility
-Timeliness
-Compliance
-Feedback

If you'd like a free pdf (with a little elaboration), be our guest! We love to see great web sites everywhere and maybe this will help in some way.

7 Characteristics of Effective Web Sites

Rarey's WWII Illustrations

Captain George Rarey illustrator pilot heroOnce in a while a true genius graces our small world, and in some instances for only a short period of time. Captain George Rarey flew in the Army Air Corps during World War II, and during that time he kept a cartoon journal of his daily life. Had he not been killed in combat over France a few weeks after D-Day, he surely would have joined the ranks of our beloved Norman Rockwell or Charles Schultz.

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Finally, a great resource for the rest of us

For web designers, developers, coders, scattered psuedo-intellectuals and the rest of the 21st century proletariat, there's PixelGroovy.com. We liked it so much, we wanted to share it with our readers who also may get something of value from it.