Nuggets of wisdom
ReBrand is a relatively new web site with a great mission that revolves around 'starting over'. Starting over with your corporate culture, your point of sales contacts and your brand. They're worth a visit for any one in the branding game, and below is a brief abstract of some of their best 'how to' for 2006.
To gear your next rebrand for success, sidestep these all-too-common mistakes:
1. Clinging to History
2. Thinking the brand is the logo, stationery or corporte colors.
3. Navigating without a plan.
4. Refusing to hire a brand consultant without industry experience.
5. Not leveraging existing brand equity and goodwill.
6. Not trying on your customer's shoes.
7. Believing rebranding costs too much.
8. Not planning ahead for adaptation.
9. Not calling the call center.
For a more detailed exposition, visit ReBrand here: ReBrand.com
It's nice to see brand and marketing organizations cropping up that help us after the bloom on our sweetheart is gone and we've grown tired of the one we're with.