Visual, usability upgrades increase online sales
Our latest launch of the markshale.com online store included some design and shopping cart upgrades that promise to enhance customer experience and improve the store's online sales.
When developing a strategy for the e-commerce site's upgrade, we consulted the latest publications on online shopping and customer expectations. The most important study that ultimately influenced the decisions we made came from a survey conducted by theCambridge, MA-based Allurent, Inc. and reprinted in Direct Magazine.
According to their research, 68% of online shoppers wished that ecommerce web sites offered better product imagery.
So we revamped the product photography sizes and viewing functionalities on the site, allowing users to see a zoom photo without leaving their product page or having to scroll from one end of the photo to the other.
Go to improved product display, then click on the photo.
Also topping the wish list of online shoppers that factored into our upgrade strategies included: 70% want the ability to add items to their shopping cart without leaving current page; 64% want one consolidated check out page; and 47% wish for the ability to mix and match product images on a page.
The all-new markshale.com for spring rings the bell on all of these points, with the exception of mixing product images on a page, offering instead a helpful 'recommendations' page that mixes and matches for the customer as designed by the president of the company himself.
Not bad.
Thanks to everyone who made the impossible a reality: tb, sb, jh, dv, ah, ll, rk, ec and everyone else who helped.