June 15, 2007
Helvetica is now an epic adventure film!
Who thought they would make a documentary out of a font type. Now they're reeeaaally reaching, you might be thinking. But wait a minute, this film has impact.
We first got wind of Helvetica from Michael Wilmington at the Chicago Tribune. His review is surprising - because it's favorable. Helvetica originally comes from the Latin word, Swiss and was so used by its Swiss inventors, Max Miedinger and Eduard Hoffmann.
Don't miss the movie. But better yet, don't let the font (it's everywhere around you today) pass you by.