Yahoo! Mail Beta Blocks Images
Like many other major mail inbox providers are already doing, Yahoo! announced in February that their beta version of the Yahoo! Mail will block email images by default. This is important news to email marketers who rely on wide email broadcasts that contain imagery.
Of course, subscribers can still change the default to allow for images in emails, but most users don't change their settings unless they know something is wrong. This means that the most important thing email marketers must do is ensure their message and from information contains what they want their customers to understatnd. Relying only on an image to convey a sale, special or service could result in much poorer response rates.
For more on this important development, read the latest article by Ken Magill in Direct Magazine online.