July 21, 2008
Customer Value Management - worldwide.
Congratulations to Dr. James C. Anderson of Northwestern University's Kellogg School of Management on the launch and recent multimedia upgrade for the web site jamescandersonllc.com.
Dr Anderson and his colleagues explain how companies in business markets can use customer value management techniques to estimate the value of their market offerings, create value propositions that resonate with their customers, and maximize the return they will get on the superior value that they deliver.
His latest publication, Value Merchants: Demonstrating and Documenting Superior Value in Business is available at Amazon here.