products & services
We identify what is needed and help leverage existing – or build new – user experiences and technologies to meet our clients’ business goals. We minimize cost and effort while maximizing online presence and ROI.
Business, Marketing, Brand, and Technical Analysis
- Understand business and marketing objectives so they may be mapped to online business and marketing strategies.
- Competitor review and best in class options defined for further use (info architecture, design, functionals, etc.)
- Review and itemize specific technical requirements (i.e. browser, web technologies, bandwidth, security, etc.) to minimize miscues during later production.
- Review software needs and isolate options
Information, Interaction, and Technical Architecture
- Advise on successfully mapping a web architecture to your key users/audiences
- Review existing pages and competitors vs. best in class options
- Deliver recommendations with flow/uml diagrams, use cases, wireframes and user experience strategy
- Data modeling
- Usability testing: approx. 5 users interact with clickable wireframes to test usability of planned site
- Deliver flow/uml diagrams, use cases, wireframes and functionals of site architecture to reflect business objectives and site functionality
Design
- Exploration of creative and brand direction for the system
- Creative brief
- Conceptual/Parallel designs of key interfaces in the system, typically created as bitmap or vector composites (i.e. Photoshop, Illustrator)
- Final concept chosen and revisions in order to lock down master designs for the system
- Design each unique area within the system (i.e. pages, content, widgets, etc.)
Software Development
- Establish environments (i.e. staging, sandboxes, clouds, etc.) and release schedules (i.e. alpha, beta, etc.)
- Implement designs into web optimized graphics that meet user and technical requirements
- Markup and scripting (i.e. HTML/CSS/JS) to construct the site templates according to specifications, including optimized SEO elements
- Installation of required software components such as blogs, content management systems, ecommerce, social widgets/feeds, etc.
Testing
- Expose system/site faults before going live, alleviating risk for all parties involved.
- Utilize device/browser/OS, unit, system, integration, regression and user acceptance testing to assure unit, system and integration bugs are found and fixed (and regression tested) to client approval against the scope of the project
Optimization and Tracking
- Google Analytics, Omniture, Kissmetrics, and other tracking
- Crazy Egg
- Landing page testing
- Shopping cart testing
- Web site and email A/B split testing
Online Marketing
- Organic search engine architecture and campaigns around Authority (determined by content) and Credibility (determined by inbound links)
- Online Reputation Management
- Utilizing analytics such as Omniture, Google Analytics, Mint, KissMetrics and others
- Paid Keyword campaigns
- Campaign-level viral/social networking strategy: Blog, Twitter, LinkedIn, Facebook, Youtube, RSS and other social sites and feeds
- Print/email/share this page utilities
Contest/Voting Sites
- Users are captured with cookie and then upload videos or photos by category/product/school/etc.
- Users can view gallery of images/videos and are able to vote, share, and contribute socially to a concept
- Business requirements conversions can be accomplished depending on needs (# visits, # votes, # join, # share, etc.)
- Universal benefits and experience with multiple contest sites
- Pontiac, Secret NTTS, Nike, United Airlines/Ameniti
Multimedia
- Billups Design video platform is a customized Flash or Javascript player
- Video post-production for web
- Conceptual pieces to suit (i.e. tutorials, infographics, web movies/promos)
Mobile Device Design
- Design & develop for multiple devices
- Native and web applications
- Mobile friendly websites
