Billups Design Portfolio
 
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Mark Shale

Mark Shale Fall 2007Mark Shale Fall 2007Mark Shale Fall 2007
eCommerce So Beautiful You Forget Its Software
Mark Shale engaged Billups Design over 8 years ago to build first version web site. Since has retained BD to manage all brand and product offerings online, as well as to further develop the site as a marketing and sales tool.
Role
  • Retail eCommerce strategy and metrics, architecture, ux design, product photo optimization and tools, software development, QA, maintenance, email campaigns and testing.
Highlights
  • Recommendation Engine, Zoom, Color Swap, Online Catalogs
  • Weekly Email Campaigns. Retail Blog
  • Mission-Critical Transactional Software
  • Winner of numerous eCommerce design awards
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Hyatt Worldwide

Hyatt Worldwide, XIX Restuarant, PhiladelphiaHyatt Worldwide, GreenwichHyatt Worldwide, Dallas
Appetizing Experience
Hyatt Worldwide brought us in to handle new web sites for their restaurant properties. We set up a system whereby multiple design and management groups could collaborate and communicate. We built revised flowcharts and wireframes based on usability best-practices. Then we implemented all pages and all XML-based Flash animation into standards-based CSS/HTML web sites that can be easily updated by the clients.
Role
  • Search engine and business strategy, UX design, Flash, web development, and quality assurance.
Highlights
  • Beautiful, SEO-friendly, Online Experience
  • Extensive menu presentation for offline reservations and orders

Highschool Sports / Gannett

Hotshots Video Highlights Micro SiteHighschoolsports Teams PagesPontiac Peak Performance of the Month
Smalltown Sports Goes Bigtime
Highschoolsports, the nation's largest highschool sports scheduling application, has a voracious appetite for providing a unique experience for the students, parents, administrators, coaches and fans that use it. We helped conceive and realize entire marketing strategies, helping them facilitate relationships with global advertisers like Pontiac/GM, Nike, and NBC.
Role
  • Online SEO and business strategy, UX design, flash, software development, quality assurance.
Highlights
  • Customized Per-Team Experience
  • Object-Oriented Actionscript
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United Airlines

United Airlines: Customer ServiceTed Airlines Route MapSilver Wings Plus web site
High-Flying Architecture, UX Design and Development
We have worked with many of United Airline's concerns since 1997, including the united.com Home page, Customer Service Knowledgebase and Contact United, TED Airlines Route Map, United Cruises web site, and more. Additionally, we helped create and build two of their travel clubs; Ameniti Luxury Travel Club and Siler Wings Plus.
Role
  • Marketing strategy, information architecture, UX design, software development and quality assurance.
Highlights
  • Focus-group and Usability testing for Silver Wings Plus product roll-out
  • 'Customer Service' user inteface and software, servicing millions of visitors each month
  • Web Services software and UX design integration with United's partners to provide a seemless experience
  

Ameniti Luxury Travel Club

AmenitiAmeniti Luxury Travel ClubAmeniti Luxury Travel Club
Luxurious Web Application
Billups Design was brought in as one of United Airlines' trusted vendors to be the agency of record for a new Luxury Travel Club called Ameniti. The market strategy required a large initial product rollout to acquire market share, while building scalable solutions that would promote customer retention. Update: Ameniti is no longer in service for reasons undisclosed by United Airlines.
Role
  • Marketing and Brand Strategy and Execution, Print, Ad and Event Design and Copywriting, UX Architecture and Design, Software Development, QA
Highlights
  • Brand and Logo Design with Full Identity System
  • Visa, Member Card and related Member Kit Designs
  • Designed all materials related to sponsoring Professional Tennis Tournament
  • Major contribution to Ameniti's dramatic increase in market share

More

Parlano SoftwareASAP SoftwareJenner&Block
Other companies we've had the pleasure of helping since 1995 (samples upon request)
  • Allied Van Lines
  • Abbott Labs
  • Ameritech Hosting
  • BioElements
  • Chicago Board of Options Exchange
  • Coca-Cola Enterprises
  • Dental Professionals
  • H20+
  • Heller Financial
  • Insurance Auto Auctions
  • Marco Consulting
  • Midas
  • Motorola
  • NASA
  • NAVTECH
  • Nike
  • Oce
  • Panoramic Images
  • Precision Plating Company
  • Prime Group Realty Trust
  • Security Capital
  • SRAM Bicycle Components
  • SunTrust Bank
  • Unext / Cardean University
  • United Cruises
  • University of Chicago